W Magazine, the contemporary publication that pledges to provide fashion and pop culture enthusiasts with the who, what, when, where and why of the world of style, is making a splash in the fashion magazine scene. Recently, the magazine has created a stir with something doing that South magazine has been doing for over five years: releasing multiple covers with every issue.

The July 2011 issue, for example, comes in a choice of two covers with two very distinct looks. American R&B sensation, Beyonce, appears on a vibrant red cover sporting a sexy, professional getup and a fierce gaze to match. Meanwhile, pop recording artist, Christina Aguilera, is featured on a more elegant alternative cover holding a strategically placed bouquet of roses. Dual covers are popular with readers who enjoy choosing their favorite cover for each issue.

See South’s edgy covers over the past half a decade. One such cover, featuring a redheaded rockability model holding a hookah, recently won the magazine a gold award at the GAMMA awards.

Click here to view additional covers.